Online reputation management (ORM) is the practice of making people and businesses look their best on the internet. It involves a combination of SEO, Social Media Marketing, Blogging, Public Relations, and Viral Marketing skills to promote, protect and defend your image online. Managing your online reputation can mean the difference between a successful business career and loss of business due to low public opinion.
The goal of reputation monitoring is to preserve the trustworthiness of your business. It is an important aspect of communication between you and your customers. Monitoring your online reputation helps you discover the reviews, both positive and negative, being posted to blogs, forums, news sites, search engines, social networks, etc. Constant monitoring of certain keywords or key phrases will help you become aware of the exposure you have online.
Reputation repair involves using social media, blogging, third party content publication, and link building to try to suppress negative search engine results. The goal is to push positive content above any negative content ensuring that customers will only see your business, products and/or services in the best possible light.
Reputation protection is a vital tool for businesses in every industry. The goal is to be proactive in controlling how your business is perceived by existing and potential customers. While the internet could be potentially damaging to your reputation, it can also be used effectively to build a positive reputation. It can take years for you to build your reputation and only minutes to ruin it. That’s why it is essential for you to continually promote positive content about your business, products and/or services online in order to protect yourself from any negative or misleading reviews.
Our team of consultants can manage and improve your online reputation for you and help your business soar to its full potential. Webranx also offers reputation monitoring services that will track reviews and ratings of your business, products and/or services. We will provide you with reports detailing this invaluable information so that you may respond and react appropriately in order to maintain a positive online reputation.